Our vision is to be the bancassurer number 1 in the Czech Republic. We strive to efficiently provide our clients with financial services that suit their needs and secure growing and sustainable revenue for our shareholders. We want to be a stable financial group which successfully covers all segments of financial markets, including individuals, SMEs and large corporations and institutions.
The CSOB group feels genuine commitment to continuously increase the value for its customers. To sustain its leading position, the CSOB group focuses on three pillars of success: distribution excellence, operational excellence and high performance corporate culture. Changes within each pillar are supported by various processes that have already been implemented or are ready to start soon.
Distribution excellence. The CSOB group focuses on strengthening the relationship with its clients through comprehensive financial advice and services tailored to customer needs. With improving sales skills, closer cooperation and innovation, the CSOB group increases its focus on multi-channel distribution. Multibranding and bancassurance remain the CSOB group’s top priorities.
Operational excellence. The CSOB group is continuously working to improve the productivity and efficiency of its operations through process management aimed at cost savings as well as integration and simplification of processes. The CSOB group’s objective is to increase process speed and quality while keeping costs under strict control.
High performance corporate culture. The CSOB group devotes systematic effort to maintain its client approach at a high level, which is achieved by inspiring employees, developing their potential and promoting basic corporate values and standards of behavior. This internal change of the corporate culture will help the CSOB group in securing sustainable and high performance.